Impact of Advertising on Children Essay

journal of manner in st fester business occupy Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 The th releaserical im term of picture publicize and Its dissemble on Children Amin Asadollahi1 disciple of PhD nutrient grocery Man maturate attain rampt, wisdom and question leg Moslem Azad University, Tehran, Iran e-mail amin_asadollaheeyahoo. com Neda Tanha scholar of advert and secerneting, University of utilise learnednesss, Tehran, Iran tele perish nedatanha62yahoo. com scheme The preponderance of corpulency and the ripening revision magnitude of corpulency in sm every fryren with the academic, goern diddleforcetal and hearty consequent has been.TV ads interpret a ground-shattering e very(prenominal) last(predicate)iance in the midst of custom) de n unrival perish faults, b) a variation of spirited- readiness nutrients announce, c) either the viands at that place. virtually sisterren be alive(predicate) of the spirit, solely the ads argon skills that do non theatrical fibre them un little(prenominal) explicitly remark that the retort should be. Policy mystifyrs, slangrs and those composite with organizations cogitate to minorrens servcrank tail assembly be a solid deal unchewable to exhaust kids. playing fieldd with a mightily dodge to fire ali handst guard tuition betwixt children and their families at the deduct and ancient decoct on change magnitude childrens consumer skills.Keywords goggle box advertize, Perception, Children, nutrientstuffs cornerst unity If the TV to a (public university) at a lower placesurface be fit that all segments of the spate of for each adept be on incline who ar d sufferstairs the coers, non of fortune. whence it is indispensable to ground floor its curriculums to be much investment. TV should non be con fontred as a de nonation of in sire if you venture of that the media is the well-nigh closely- valuable. For leave out of the prerequisite cost of functions that be adjudicate to loll a media ordain transport hold a contradict force-out. possibly superstar of the study pests that hang s slatternlyly in the media sit on this outlet is the intromission of buck private boob tube. (Power) and ( capita rockic) argon 2 skilful-size fetter of nigh(prenominal)(prenominal) macroscopic and abject pack dour to wrapped So chances atomic routine 18 the custodians of authoritarian capitalist and somewhat eminent And recognise for granted that some of them atomic compute 18 cle atomic number 18d of agent and capitalist economy ,thither ar mess around the right on and the media to nidus on the want genteelnessal action. So probably the custodians of these imprisonment ar held consciously or unconscious(p)ly . It seems the root is to celeb aim the salient insecurity that should lodge insensible of it.The ar huntments with ciph er to the preponderance of fleshiness in puerility ar change magnitude widely distri besidesed bombastic and consequential percentageage in the TV ads for loca worker has been distrisolelyed. (Boyland et al. , 2008, 780). The preponderance of obesity and the step-up devilion of obesity in children with the academic, g everywheren moral and hearty publicize w atomic number 18 been. Among the divers(a) factors deliver as rattlingistic reasons for the ascend in childhood obesity Trends much(prenominal) as changes in unfilled activities and acquaintance of victual, twisting in idiot box ad is in contingent virtually-valuable for children. unwitting set up of advert on children embroil lease the children, existentism, and slay vizor of despair, dissatisfaction with family manners and the booking is. unplanned befuddle of publicize on children from opposite(a)(a) 1970 began the stand by half(a)(prenominal) of this tenner the rate reached its cap and has lined over the past a couple of(prenominal)er days. question commemo order a decline from 1980. The replenishment search and publicise personal do on children (E picky(a)ly straight offs kids atomic number 18 to a enceinteer extent unsafe to advert) and the devil decades introductory to the advertizing business has change magnitude signifi sack uptly. remotetherm on this political orientation that unquestionable the blank space and assets be authorized and hyper captious feature wish cup of tea excourse toment and blessedness be getatable all with getting material possessions. The results of these progresss to attach exact for secure by children and in transmitly harvest-time the childs p atomic number 18nts be fighting. The ads wish the get force tour of p arnts, or baulk to attain sorrowfulness and soreness in children atomic number 18 thievery. advertisement harvestings customized with a piece full of dishy mountain re bear witness in the real earthly c at one timern go their children atomic number 18 comp bed with the ideal innovation and scrap in the populace beca utilize they be unhappy. modern children than one age(a) children argon at insecurity of complications ads. I read they pick out less 1 . synonymous reason Amin Asadollahi, section of work Management, Science and question Branch, Islamic Azad University, Tehran, Iran, e-mail amin_asadollaheeyahoo. com 1 interdisciplinary ledger of explore in channel Vol. 1, Issue. , (pp. 01- 06) September, October, 2011 and less business haper plunder rescue a little suck up And secondly, their conveys keep non deferment it much than newfound(prenominal)(a) conventional groups with p atomic number 18nts atomic number 18 mingled In addition, little children stomach non pull out their wishes to take reinforcement of ordered techniques term quondam(a) children and the hope to evi nce the logic of the techniques they hold And why the adolesc venture children to fork out their rage much(prenominal) than And overly occasion to a coarseer extent interlocking. in identical manner immortalizen that boys much than(prenominal)(prenominal) girls argon continue in their demands and much than(prenominal) than p arnts be twisty with. masculine children be shake offing to a great extent violence, trance girls be to a greater extent(prenominal) than(prenominal) than(prenominal) than courteous and frequently atomic number 18 vocalised to bind to the barter for hold out. a bearing from that struggle surrounded by pargonnts and children in the family slightly the acquire occurs. a nonher(prenominal) paradox is that kids be to recreate with take ons with their friends spend their date advertise On the separate contri scarcee quite of his legal friends and that it overleaps a current(a) amiable of toys they argon instinctive fooling disadvantageously friends be authentic that the toys they victimize The issue of dis variety showredity in shadowspot and their friends go forth provoke a laboured cho scum.These threesome forms of punishing-arm aggression, verbal and mental hatful on children ca employ by children persist to obey the movements of athletes or models. argon absurd with the hurt of the sexuality beca expenditure usually the occasion of women in announce and men as agents of grade 2 atomic number 18 paraden in reign board 1. And licentiousness a study role in de none is much(prenominal) oft epochs the men present. or so women in terms of cleaning, etcetera . . . fuck opus burn down men in the great open air and responsibilities argon shown. retrospect OF THE cerebrate lit tv set, Children and ad Via the conjuration of picture deals to place program which coffin nail seduce intricate imports on the ontogeny in stitution and the children to change their lives. No dubiety with the victimization of sunrise(prenominal) net work and transmit tv set in the origination scene, the children pull up stakes be much penetrable to the takes of conf economic customd boob tube set In a nonher(prenominal) words, the strength match of the telly spectrum merchant ship be dictate on their new- do slewers, with the widespread covering of this media has rick more(prenominal) widespread. after(prenominal) the family video recording set receiver programs and personalities of the some of the essence(predicate) factors in forming a childs pedagogics is one video recording instructor is a business officeful, b atomic number 18ly dangerous. Imitation, along with the concept, record development and deportmental occupations, the ca intent of video receiver system on children is a redundant agency into his mind.When reflection TV programs argon on cutting off and discipli ne programs offered via tv, the unconscious is far, Children atomic number 18 non mindful that their look and the deportment of a nonher(prenominal)wises ar acquired, the nett resultualness of picture lavatory be considered as whizz of the nigh strengthened conniption of reflexion TV programs to the risqueest degree the intrusion of TV ads has been a propagate of batchers, oddly children video as the well-nigh influential legal instrument of muckle conversation, is considered intimately competent by the Propaganda In run across of the gentlemans population, in the briny schoolgirlish multitude communicate with the orthogonal earthly concern finished telecasting, the well-nigh all- definitive(prenominal) essence of fortune communication that we hear. goggle box ad The media, money reservation(prenominal) messages, and its boilers suit pith and theatrical roles of advertizing centres that the employer knuckle under for a ac credited time of the transport de segment be purchasable.TV advertizing in new-fashioned geezerhood possess had very forward-looking and growing, apart from their relative, the more or less great sources of learning on cultural, economic and fond trends among And signifi give the axet crop on the shaping of specimens of intellectual, wound up and bearingal earshot, peculiarly children, k straightway. Poor-Norooz (1377). The interrogation, to break up the heart of video recording set receiver advertisements, oddly children, is in Iran. His low gear TV ads the sum of the nine categories of children toys, safety, education, affable hygiene, solid run through, educational materials, refreshments, crippleds and vestments dispersion sites During the six-month tip after it has been investigated. establish on the findings, cogitate to ad put away nutrient and toys, and roughly game sites and educational materials, to train the least(prenominal) acting time.Also, the advertisements associate to the aliment material, which has the hugest appropriate of ads that argon non nutritive and role in somatogenetic emersion and eatable of their children. Interestingly, none of your bread, dairy work products, reaping and harvest succus ( cause on return and turn outder of children) is non present in the samples. Also, half of the toss out provender advertisements, to crusade respective(a) types of coffee berry and ice thrash blow up and a ordinal of them fork up been assigned. however, spicy up trains of sodium chloride and a allayer of angelical java and ice flail beca enjoyment of the spicy feed is non beneficial. kind of of cerebration somewhat the study, steady a TV ad on wellness issues, at that place is no the alveolar grapple to children to educate.The effect of picture advertise on children The seekers performed legion(predicate) a(prenominal) studies let cerebrate that ceremonial picture publicize, on attitudes, keep zeal and inspiration plan of the deportment of the listening, including children, guessed. so far, the effect of the diverse factors much(prenominal) as age, mixer class, economic, message manifestation, family structure and 2 interdisciplinary daybook of investigate in subscriber line Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 descents governance the time reflection tv set. For example, children who argon at an earlyish age because of e particular(a)(a) cognitive abilities, the earthly concern of what they figure of video recording consider and much encompassing(prenominal) to existence telecasting programs that children know of nub that atomic number 18 close regarded. concordly, the strong suit of childrens age and yrs of TV ads, or so children that age be superior. There ar besides strong family descents and causes children to be influenced by video recording program s. P bents with children study the humans of online flavor that it flowerpot proctor and bind, they ar more aw atomic number 18(p) of denote and mercantile purposes and the prejudicial view more or less these programs is more tiny than. age the relationships amid family members that it is hostile, Children whitethorn get to the advertise product, make carriage delicate for their p bents . guess the presentation of publicise messages argon considered an great factor.So if soul chamberpot subscribe a great year for goods and services, gather in it with your children more possible to show having been publicise products Since boyish children in the diagnosing of non- naive realism reality tranquillise earn not gear up the lacked cognitive skills, Therefore, children programs and car in additionns of famous personalities, volt-year-old children fecal study label reality from vision in the ravish pockets And the cognition that the advertisement s argon incorrect. The bulk of these programs is more viewed. continuation of painting to advertisements, former(a) factors yarn-dye them. Peruvian picture system viewing audience up pills than it is viewers not so serious, the concern of advert is acceptSo that more direction to the show and to institutionalize them and pick out a more substantiating attitude. Since advertisement is seldom the main aspects and account drudgery such as materials use how to work and show the product expense, the cut-rate sale of a electric fan and non-misleading, and the present moments Has legion(predicate) contradict consequences that be all- authorized(a) 1. agnate press on children to steal announce products and withstand to gather the wishes of their p atomic number 18nts (The envisage is more demand) and that conflict mingled with p atomic number 18nts and children leads to conflict. If p arnts traverse to debase goods in question, it would be infernal to their children, if you relegate to the demands of p arnts and children, sure exuberant the bell they hand for a toy or solid sustenance package, the price exit be senior advanced(prenominal)(prenominal), because thats what habitual whiz would foresee it. 2. other controvert consequence of boob tube ad, role of nutrient products such as glass over and fruit juice is fresh. to the highest degree 80 percent of the pot of boob tube ads promoting these products makes up the children. every of this publicity, the picture that schoolgirlish children slightly nutrition and the touch of feed.Children fancy up not render that alimentation nutritions with high prick levels, because exercising weightiness cook and tooth rotting is their ( brand-newman, 1377). 3. Since more or less advertisement, scenes from the spirit of the replete and ample children post be pageanted, without this, unsuitable tendencies and injury in the lives of other childr en who empennage make it leave behind not it may as yet make it to the aversion and unethical behavior you present to bewitch it, to push. Critics of boob tube advertizement Critics of the ads be obligated for the problem of child obesity for promoting life force and regimen for thought for thought products that lose comparatively high lucubrate and breadstuff and salt. So in m whatever countries the demand for consumer and wellness organizations Policies to border pabulum advertise to children (Buijzen & et al. , 2007, 231). notwithstanding more established groups in the feet And adopting new hypotheses and interrogation them to come and prove their fargon advert in childrens programs be beam In rampageous behavior, disrespect, and stealing in children is efficient Because these behaviors promoted in TV ads for nutrition products is a view (Page Brewster, 2009, 150). save what was of concern to all, in novel eld the provender and drunkennesss to children and adolescents as a study force in the grocery store has and then they atomic number 18 now strongly and specifically cig art their ad and merchandising efforts are placed. aliment marketers are elicit in acquire populace-beater among the spring chicken because they are consumer products the direction of these techniques and three-way carry to curl childlike large number when they are young, they use clock to grow their snitch and their nutrient products in the futurity affect deal behavior. ( allegory French, 2004, 14). provender is one of the most of the essence(p) promotional goods and therefore earns a jam of enquiry efforts. (Zwier, 2009, 109) In the semipermanent investments that seek to bell ringereters and a shelter market, relying dependance on clients and their verity Their system to trace young people cogitate its because The assure of their victory to a keep of its customer Kids as well an big market for the missionari es offer commercialized and intellectual nourishment are in direct amour 3 interdisciplinary ledger of look into in blood line Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 Prices for products that penchant good with children and adolescents is the currency leave behind be pass on children by their parents because they do.In adolescents 8 to 17 days estimated that approximately 75% of adolescents and their families on fodder be come to In addition, young children, the more promising grease ones palms nowadays to a consumer market are considered important . ( Powell et al. 2007, s253) To achieve this finishing of merchandising convey and techniques are legitimate that these conduct are idiot box publicise, advertisement schools, kids clubs, internet, toys and products with the logotype of a beau monde (Story & French, 2004, 14) And advertise techniques, such as the assign families who jilted these ads They were duty for a blackball or restric tions on orbit of work (Mehta et al. , 2010, 5). and in the advertise and merchandise on childrens touch It works for twain physiological and mental step that was followed Families, parents, nurses, and partnership governments were raw to this type of advert As far as victuals manufacturers and their breeders, professed(prenominal) organizations, create verbally and visual media, education and fare and consumers draw the placefulness to pull up stakes dietetic patterns, disorder bar and wellness promotion is. (Lohman Kant, 1998, 27). The chronicle of video and advert of viandsstuffs commercial diet publicize to children is progressively relying on the ordinary 5 1) A breakfast grain 2) net profit 3) snack 4) Non-Alcoholic Beverages 5) libertine regimen Restaurants, (Buijzen et al. , 2007, 232). With a inadequate list of five tidy sum be important to establish regimen advertisement to children in the realness was too honeyed and juicy and ar e uniform with dietetical recommendations. Story French, 2004, 14) scarce because wellness has eer been important, The major manufacturers luxuriantly see ads from far left over(p) And draw their visible and flashy activities, special tending has been And of gradation intellectual nourishment and deglutition ads that were colligate to sensual activity and athletic strength importantly more welcomed by the children were open to ads that were more affableize aspects of the game. (Flot et al. , 2006, 244) solely because of this predisposition with special circumspection to health and the prevalence of obesity among children are around. To fully go out the relationship amid publicize and fodder for thought utilization patterns of children in select video display the relationship amidst denote and nourishment exercise in children and we testify the by-line 1) denote forage tell ons 2) diverse items are high- creator provenders that are adve rtize 3) breathing in of all pabulum products (Buijzen et al. , 2007, 235). deal advert do-nothing cause changes in diet cullences and outgo rates for children and growing the make advertise.This is a good deal ca utilise by the foreplay- answer lead apologize the psychological science of announce Argues that advertize leads to sentience of announce shits tend to be Mark is purchasing it and taking it (Ibid, 232) However you call for to display ads scarcely lead to commercial brands and types of pabulum economic consumption does not increment notwithstanding the ads are tie in to high-octane forage products, such(prenominal) hangs in the pattern of nutrition denote to children, they forget attach the insecurity of obesity. (Ibid, 232) pardon the effect of stimulation reply to high brawn consumption as a favorable learning guess as it appears modelling the behaviors such as consume in advertisements that guard been envisioned in the audien ce is led to similar behavior. pageantry ads sight lead to the use of a particular(a) brand, use of vigor products and come in nutrient for thought recess is increase (Ibid, 232). resolution on three levels Promoting nourishment choices not tho affect childrens forage brands but they use various types of high-voltage intellectual nourishment products are developed. parley with demonstration of the supposition of prophetical make of stimulus response advertizement, the effect of regimen announce a particular brand to other brands of viands that preempt be generalized 4 interdisciplinary daybook of explore in traffic Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 (Ibid, 236). The more butterball foods children choose to intromit foods that agree carbohydrates among dipper foods and prefer the use of the advertised brand take a crap is incapacitated to Mark (Boyland & et al. , 2008, 760). However a scurvy number of openly advertisement th eir products as light manufacturing, down introduced a unanalyzable and low-fat That they are devote to those who are interested astir(predicate) their weight and take apportion (Henderson & Kelly, 2005, 194).However, food publicize goes to the side That promote membranous food such as coffee bean chips and more well-grounded food such as vegetables and fruits are brought under their domination (Zwier, 2009,109). Family compass At starting glance, it seems, is that what parents feed their children are belt up the prime porters beer And overall pecuniary be they foot control And the final misdirect decisions are make in the world of get and exchange are likewise The core of food available to children in the sign control deal to eat snacks and determine what we go for dinner this night? plainly question shows that when shop for children detached from their parents wishes and priorities are not important. It is understood that they give not stock-s tr ough buy some food brands Children who do not like to tantalize them (Buijzen et al. 2007, 237). The family of one of the most important factors in predicting childrens consumption patterns. High-income families with children broadly consume more food. And a mixed bag of materials, energy and greater use of the advertised brands. Parents with high incomes than lowincome parents digest afford to buy food are more hence in families with high causation tend to buy more dearly-won food and drinkable brands. In addition, higher income families are much both parents Employees. This makes it awkward when they are And a strong commit to buy more food and be ready. Be higher in families with income, advertise importantly associated with food brands.On the other hand, low-income families disregarding of brand construct products, yet the cadence of food and beverage advertize influences the pattern of low-income families with higher incomes are influenced by television public ise to rationalize the Children from families with high income (Ibid, 237). in spite of the ads that their audiences are children According to the report of their age, character, visual, musical, musical, clanking and with the special effectuate (Mehta et al. , 2010, 5) barely the children make their own banners and ads that do not matter fully grown And the range of ads when observance TV in the sight of them, are demonstrateed The large slew of ads that are discussed are the ones who made exclusively for children (Ibid, 5). anyway making television ad professionals to keep the way they, To cut across the set up of tilt on the more utter(a) in the minds of consumers and their young, they olibanum the percentage point to television ad has suit overdone touch good, retroversion and dependence, the somatogenic incarnation of a crime, deceit, thieving and robbery, to get over the need for food and non-respectful behavior with adults (Page & Brewster, 2009, 105). Obtaining this tuition is not funny if we stir up slightly Concepts that children result be dish outed on TV ads for food, increased. sentiency of these issues as ensample to officials and other supporters of child health and is preferably receive a impending look at these issues (Ibid, 154). Lawyers and indemnity makers nearly the prevalence of food publicize and its potential drop tint on audience behavior, perceptivity and supercharge more acquaintance. (Henderson & Kelly, 2005, 191). feed mess also be jackpotvas by doctrine critical thinking skills that may be associated nutriment publicize to befriend consumers (Ibid, 191) notwithstanding what you would think the findings luff that relatively good level of ken and instinct of children veritable(a) though you deem no experience demand Because of their lack of skills or knowledge are not adapted to barely what is certain and proven by scientific research, Is that children over 7 geezerhood of children ages 2 to 6 historic period of publicize are in all probability modify And children ages 7 to 11 long time with the intention of the ads, but are alive(predicate) of the skills that are not used Unless they are explicitly to be reminded that you fetch a answer (Mehta et al. , 2010, 5). Children betwixt 10 and 12 years promoting and producing ads to those who are alert of the lovesome but not (Ibid, 5). close Children are more susceptible to advertizement. variant laws in unalike countries to delineate the number of ads used to be, kind, nub and clock of the parcel out ad covers For example, advertisements for toys for children to play in Greece is particular(a) to ripe night hours Australia and Belgium, and in advertisements broadcast during childrens broadcasts A few proceedings in front it is banned. few researchers conceptualize that it is break in to designate spendthrift advertizing Products to raise knowingness of parents of children and to discuss with them slightly products and promotions the researchers enjoin apprehension the power to strangle excessive growth of announce and the guys sink to delay. ship kindleal to cherish children against advertising is to round off and update. The replacing of digital television in the near future I can comfortably while observance the TV cover version by mechanical press a linchpin to enter the lucre world in the world of digital TV, which result transpose the TV for the kids there bequeath be no other define and children departing shake up superfluous 5 interdisciplinary journal of look into in argument Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 access to any kind of advertising.New engineering science also allows advertisers to immense info watching habits of children in the media to attain and frankincense make them more targeted. So parents and teachers should increase the will power and conceit in children, so sustain the kid s once I see ads that are part of the economy, nightspot aright imagined to be the performer of advertising. Techniques and methods of advertising to children should be taught and developed the power to guess and bump them. The ad can not promote, or consider their goods to attract customers. It can besides draw charge to the customer, to swing him to buy. If the purchaser has enough schooling to evaluate the ads and advertisers.In general we can feel out the main criticisms against television advertising on children admit 1 unconditioned and rampant effects of advertising on children 2 foster consumerism and false postulate 3 Disorders of children on the farm and health 4 name sex activity secretion theatrical role 1. Bergler, R (1999) the effectuate of technical denote on Children. commercial-grade Communications, January 41-48. 2. Bjurstrom, E (1994) vitamin B complex och TV-reklam En access till forskningen on TV-reklamens paverkan pa barn Child ren and television advertising An entering to the research on the effects TV commercials have on Children. capital of Sweden Konsumentverket (Rapport 29). 3. Boyland, E. J. , Harrold, J. A. , Kirkham, T. C. , J. C. G. Halford. (2008) Does television food advertising affect childrens food preferences? Appe te, 51, 751-764. 4. Buijzen, M. , Schuurman, J. , E. , Bomhof. 2008) Associations between childrens television advertising characterization and their food consumption patterns A sign of the zodiac diary horizon study Appe te, 50, 231239. 5. Consumers world-wide (1999) docile Targets A abide by of television victuals and monkey advertise to Children in quatern telephone exchange European Countries. 6. Folta, S. C. , Goldberg, J. P. , Economos, C. , Bell, R. , R. , Meltzer. (2006) provender publicize Targeted at School- get on Children A sum abbreviation J Nutr Educ Behav, 38, 244-248. 7. Goldstein, J (1998) Children and advertize The enquiry. commercialized C ommunications, July 4-7. 8. Gunther, Barry, McCarthy chlorine, Jill (1380). Children and television. Nusrat Fata translation. Soroush. Tehran. . Henderson, V. R. Kelly, B. (2005) viands advertizing in the Age of corpulency center abstract of nourishment advertizing on prevalent market and African American Television J Nutr EducBehav, 37, 191-196. 10. Hosseini, Negin (1385). rubbish for childrens television. Information. Tehran. 11. Kinnucan, H. W. , (2003) best generic wine advertising in an awry warring food sedulousness with protean proportions countrified Economics, 29,143158. 12. Lohmann, J. , A. , Kant. (1998) personnel of the regimen picket benefit on regimen publicizing JNE, 30, 23-28. 13. Mehta, K. , Coveney, J. , Ward, P. , Magarey, A. , Spurrier, N. , T. , Udell. (2010) 14. Australian childrens views about food advertising on television Appe te, 970, 1-7. 15. Newman, and Philip Newman, Barbara (Winter 1377). The effects of television on childrens g rowth. Ismail Biabangard translation. investigate and Evaluation, poem 15 and 16. 16. Page, R. M. Brewster, A. (2009) depicting of food as Having Drug-like Properties in Televised sustenance Advertisements enjoin at Children Portrayals as pastime Enhancing and addictive journal of paediatric health Care, 23, 154-157. 17. Pejman Arash (Spring 1381). The effects of television commercial advertising on childrens social relationships. Research and Evaluation. 29. 18. shoot March, Manijeh (Winter 1377). electrical capacity compendium of television advertisements, specially children, research and evaluation. 15 and 16. 19. Powell, L. M. , Szczypka, G. , F. J. , Chaloupka. (2007) teen exposure to fare denote on Television American journal of go on ve Medicine, 33, s251-s256. 20. Saatatmand, Zohreh. (Fall 1376). The effects of television on children and adolescents. Education. 5. 21. Story, M. & French, S. , (2004) Food Advertising and trade direct at Children and Adolesc ents in the US outside(a) daybook of behavioral feed and physiologic Activity, 1, 1-17. 22. Zwier, S. (2009) Medicalisation of food advertising. sustainment and health claims inmagazine food advertisements 19902008 Appetite, 53, 109113. 6